2) Hitting the Ground Rolling Almost the moment the director position suddenly opened up on October 15th, RAGBRAI began receiving applications and pursuing desirable candidates for the job. In fact, they were already interviewing on Thursday, October 17th. Two weeks later, they're down to a short list.
On the following Tuesday, the 22nd, the Register flew in several experts for an all-day work session to get their heads around all aspects of the ride--route-planning, technology, registration, infrastructure, logistics, communication, and marketing. They held a green-light session in the newsroom about themes, about stories, and new ways of covering RAGBRAI #48. A fruitful conversation has started on the 50th Anniversary ride, as well. Video production resources, a state newspaper, and a national newspaper--USA Today--are at their disposal, as well as an email list of 32,000 addresses. Their most recent email message--assuring readers that good days are ahead--had a 67% open rate. That blows the industry standard out of the water.
BELOW: Bob Brancel of Brancel Charters, Tammy Pavich of Pork Belly Ventures, Anne Lawrie of RAGBRAI, Pete Phillips of Pork Belly Ventures, and Tim Haeffner of Out-of-Staters. We met on Wednesday, October 30, to talk about supporting RAGBRAI 48. And 49. And 50.